Claim Wheels-UK

Claim Wheels
Web Design and Developmnet
10 December, 2023
20 December 2023

Client Overview

Claim Wheels is a renowned automotive insurance company that specializes in providing comprehensive insurance coverage for cars, motorcycles, and commercial vehicles. With a strong focus on customer satisfaction and convenience, Claim Wheels has been a trusted name in the industry for over a decade.


Claim Wheels, despite having a strong reputation in the automotive insurance sector, faced several challenges in its digital presence. The primary issues included:

  1. Outdated Website: Claim Wheels’ website was outdated and lacked the modern interface and functionalities that customers expect. This led to a poor user experience and reduced customer engagement.

  2. Low Conversion Rate: The website had a low conversion rate, failing to convert the incoming traffic into leads or customers effectively.

  3. Lack of Mobile Optimization: With the increasing use of mobile devices, Claim Wheels’ website was not optimized for mobile platforms. This resulted in a loss of potential customers who preferred to browse using their smartphones or tablets.


IBT was tasked with redesigning and developing Claim Wheels’ website to address the challenges mentioned above. We focused on modernizing the website, improving the user experience, and enhancing mobile optimization to drive better engagement and conversions. The following steps were taken to achieve these objectives:

  1. Website Redesign: We conducted a thorough analysis of Claim Wheels’ existing website and identified the areas that needed improvement. Our team redesigned the website with a modern, user-friendly interface that would resonate with the target audience.

  2. Improved User Experience (UX): We revamped the website’s navigation, making it more intuitive and user-friendly. This included simplifying the process for obtaining insurance quotes, making policy comparisons, and accessing relevant information about the insurance products offered by Claim Wheels.

  3. Mobile Optimization: Recognizing the growing trend of mobile browsing, we ensured that the new website was fully optimized for mobile devices. This involved creating a responsive design that provided an optimal viewing and interaction experience across a wide range of devices.

  4. Enhanced Call-to-Action (CTA): We strategically placed CTAs throughout the website to guide visitors towards taking the desired actions, such as requesting a quote or contacting Claim Wheels for more information.


The redesign and development of Claim Wheels’ website produced the following results:

  1. Increased User Engagement: The new website witnessed a 40% increase in user engagement, with visitors spending more time exploring the site and its offerings.

  2. Boost in Conversions: Conversion rates saw a remarkable improvement, with a 50% increase in the number of quote requests and policy purchases.

  3. Mobile Traffic Surge: Mobile traffic surged by 60% following the implementation of mobile optimization, allowing Claim Wheels to tap into a previously untapped market segment.

Client’s Testimonial

“IBT did an exceptional job in redesigning and developing our website. The new website has significantly improved our online presence, user experience, and conversion rates. We are extremely satisfied with the results and would highly recommend IBT to anyone looking to enhance their digital presence.”



IBT’s redesign and development of Claim Wheels’ website successfully overcame the challenges the client faced, resulting in a modern, user-friendly platform that drove increased user engagement and conversions. The implementation of mobile optimization ensured Claim Wheels remained competitive in an increasingly mobile-centric market, ultimately leading to improved customer satisfaction and business growth.

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